Users will soon have a updated setting that permits them to lessen the quantity of AI-made content appearing in their timelines. This initiative comes as the service revealed that it presently contains more than 1 thousand million AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a global launch. This shift comes amid a increase in AI-generated material, driven by new AI video creators.
AI Proliferation Online
Studies have shown that approximately a tenth of the fastest-growing content creators on another major platform exclusively feature AI-generated videos. A large amount of this output is deemed “AI slop”, a term for inferior, bulk-generated content that is often illogical or surreal.
Based on user feedback that numerous viewers enjoy content made with AI tools, ranging from AI artwork to science explainers, and we aim to offer the community the power to adjust the amount of that, depending on their own likes,” commented a company executive.
AI on the Platform
TikTok shared that there are presently 1.3bn videos on its network identified as artificially created. Collectively, over 100 mn videos are submitted to the platform every day, making AI content a minor percentage of its complete catalog.
User Control Features
Users will be able to decrease or raise the volume of AI content they view by using the content preference setting in the application and selecting AI-made media. Other topics that can already be adjusted under the tool include news, clothing, aesthetics, and dance.
Platform Guidelines
The platform’s rules mandate content makers to identify lifelike AI-made content, and it prohibits harmful fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.
In addition, the service will from now on add an AI-generated label to content created with its own AI tools, or identified by an collaborative effort for identifying AI-generated material. This action is aimed to deter users from trying to circumvent the labeling process.
AI Literacy Programs
The company is furthermore launching a two million dollar AI literacy fund for experts and groups to develop informative material about ethical AI use. This initiative will support charitable organizations dedicated to educating computer science.
Moderation Strategy
TikTok has supported its content review process, amid discussion over proposals to make redundant numerous safety staff in the UK. It is planning to cut 439 jobs in its trust and safety team in London, with worker representatives and online safety experts expressing worry that people are being substituted by machine-led review.
A company official clarified that human moderation would remain essential, but automated tools can protect employees by filtering out the most graphic content before it is viewed by people. The company stated a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to the use of its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a significant AI assistance is proving valuable operate efficiently.”
